RWC Ballarat is pleased to present a versatile industrial prospect at 505 Dowling Street, Wendouree. This site offers an exceptional foundation for businesses looking to establish a dominant presence in one of Ballarat's most sought-after industrial precincts.
Whether you are looking to undertake a comprehensive renovation of the existing structure or looking to clear the site for a flagship new build, this property provides the massive landholding and main-road exposure required to maximise your investment.
Investment & Site Highlights
• Massive Landholding: A substantial allotment providing ample room for expansion, heavy vehicle access or significant new construction (STCA).
• High-Exposure Location: Strategically positioned on Dowling Street, offering incredible brand visibility and "main road" appeal to thousands of passing vehicles.
• Existing Infrastructure: The site currently features a large industrial warehouse with an internal area of 1,032m2.
• Showroom & Retail Potential: Given its prominent street frontage, the site is perfectly suited for a multi-purpose facility combining a high-end showroom, retail interface and corporate offices with traditional industrial warehousing.
• Functional Layout: The current floorplan includes multiple workshop areas, dedicated office spaces, storage rooms, a tea room and facilities
• Hardstand & Access: The expansive site allows for significant hardstand areas, ideal for equipment storage, container dropping, or extensive on-site customer and staff parking.
• Sustainable Features: The existing warehouse is equipped with a large solar panel array, offering immediate energy cost offsets.
Strategic Development Potential
505 Dowling Street is a "blank canvas" opportunity for the ambitious owner-occupier or developer. While the existing warehouse provides immediate utility, the true value lies in the site's potential for modernisation. A strategic redevelopment could transform this high-traffic corner into a premier business hub, catering to the growing demand for mixed-use industrial and retail spaces in Wendouree.
This is a rare chance to secure a significant footprint in a tightly held industrial corridor with the flexibility to build exactly what your business requires. Call our office to arrange your inspection.
The size of Wendouree is approximately 9.6 square kilometres. There are 23 parks, covering nearly 12.5% of the total area. The population of Wendouree in 2016 was 10445 people. By 2021 the population was 10376 showing a population decline of 0.7% in the area during that time. The predominant age group in Wendouree is 20-29 years. Households in Wendouree are primarily childless couples and are likely to be repaying $1000 - $1399 per month on mortgage repayments. In general, people in Wendouree work in a labourer occupation.In 2021, 53.40% of the homes in Wendouree were owner-occupied compared with 56.60% in 2016.
Wendouree has 6,675 properties. Over the last 5 years, Houses in Wendouree have seen a 28.43% increase in median value, while Units have seen a 30.43% increase. As at 30 June 2026:
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