A rare opportunity to secure an iconic Geelong hospitality asset steeped in history and positioned for future growth.
Occupying the original site of Geelong's first commercial brewery, Volum's Geelong Brewery (circa 1840), and the former Scottish Chief's Hotel, this landmark property has played a significant role in the city's social and hospitality fabric for more than 180 years. Famously reborn in the 1990s as one of Australia's early micro-breweries, the venue remains fondly remembered by locals and visitors alike.
Now offered for auction, the property presents an outstanding opportunity for a new operator or investor to revitalise and reposition the venue, capitalising on its irreplaceable inner-CBD location. Situated within easy walking distance of Geelong's established entertainment precincts, the site is ideally placed to attract strong patronage from both existing and emerging markets.
Zoned Activity Centre Zone - Schedule 1 the property occupies a prominent 752m approx. corner allotment and comprises the original hotel building (circa 1848), together with a building linking through to the remnants of the original brewery. The existing improvements provide a versatile and character-filled framework offering multiple configuration and operational possibilities (STCA).
Well suited to a range of hospitality and entertainment uses including tavern, restaurant, sports bar, nightclub or function venue (STCA), this is a genuinely rare offering within the Geelong CBD.
Ample secure parking is located just metres from the front entrance, further enhancing the appeal for patrons and operators alike.
An opportunity of this scale, history and location is seldom offered, inspect and reimagine.
The size of Geelong is approximately 3.3 square kilometres. It has 17 parks covering nearly 8.9% of total area. The population of Geelong in 2016 was 5210 people. By 2021 the population was 5811 showing a population growth of 11.5% in the area during that time. The predominant age group in Geelong is 20-29 years. Households in Geelong are primarily childless couples and are likely to be repaying $1800 - $2399 per month on mortgage repayments. In general, people in Geelong work in a professional occupation.In 2021, 53.60% of the homes in Geelong were owner-occupied compared with 54.00% in 2016.
Geelong has 6,462 properties. Over the last 5 years, Houses in Geelong have seen a 5.93% increase in median value, while Units have seen a -2.77% decrease. As at 30 April 2026:
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