JLL Development Site Services has the exclusive privilege of offering for sale No.1 Gertrude Street, Fitzroy a unique opportunity to secure a permit approved corner landholding in Melbourne's most revered inner urban precincts, at the foot of Carlton Gardens and the cusp of the Melbourne CBD.
Key details of the opportunity include:
+ An exquisite triple-fronted landholding situated at the premium end of Melbourne's most desirable street
+ Offered with planning approval for an ultra-high-end boutique development, comprising 3,349sqm* above ground GFA + 150 sqm* adaptable below ground GFA
+ 2-minute walk to the substantial amenity associated with the leafy Carlton Gardens - fountains, ornamental lakes, mature trees, flora, children's playground and tennis facilities
+ Breathtaking panoramic views from level one over Carlton Gardens, the Royal Exhibition Building and the Melbourne CBD
+ Prominent frontage to Gertrude Street of 30 metres* plus wide laneway access to both the side and rear of the site
+ Flexible Commercial 1 Zoning allowing for a range of future uses including residential, commercial and luxury boutique hotel (STPA)
+ An enviable position at the top end of Melbourne's world-renowned Gertrude Street thoroughfare, boasting some of the city's finest retail stores, galleries, restaurants and cafs
+ Serviced by all forms of private and public transportation including tramways, underground rail, bicycle routes
+ Fitzroy's finest location with an almost perfect walk score of 97% with direct access by foot to Melbourne CBD's famed East End, theatre district, sporting attractions and luxury shopping
+ Surrounded by some of the city's most successful residential, commercial and hospitality projects which have set new value benchmarks for Melbourne
+ Highly functional existing two-level building with short term rental income and on-site parking providing occupation or investment scope, the ideal display suite location with extraordinary views
*approx.
Gertrude Street is Melbourne's most distinguished inner urban location providing the ideal setting for a discerning purchaser to write the precinct's next chapter.
Josh Rutman | 0411 27 37 46
Jesse Radisich | 0402 085 702
MingXuan Li | 0498 688 998
- Approved Permit for Luxury Project
- Expansive CBD/Carlton Gardens Views
- Exclusive Position Top End of Gertrude Street
The size of Fitzroy is approximately 1.4 square kilometres. It has 8 parks covering nearly 2.7% of total area. The population of Fitzroy in 2016 was 10445 people. By 2021 the population was 10431 showing a population decline of 0.1% in the area during that time. The predominant age group in Fitzroy is 30-39 years. Households in Fitzroy are primarily childless couples and are likely to be repaying over $4000 per month on mortgage repayments. In general, people in Fitzroy work in a professional occupation.In 2021, 38.10% of the homes in Fitzroy were owner-occupied compared with 34.50% in 2016.
Fitzroy has 8,867 properties. Over the last 5 years, Houses in Fitzroy have seen a 10.96% increase in median value, while Units have seen a 16.22% increase. As at 31 March 2026:
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