356 Esplanade

Scarness QLD 4655

Premium Location Waterfront Esplanade Frontage
Situated directly on the Esplanade, this site offers unique exposure and coastal living appeal in one of Hervey Bays most desirable precincts.
Strategic Mixed-Use / High-Density Zoning
The subject land currently benefits from zoning that supports commercial, residential and retail development opportunities. Under the Fraser Coast Planning Scheme, high-density residential and mixed-use forms are envisioned for key precincts like Esplanade nodes.
This zoning framework can facilitate multi-storey residential, short-stay accommodation, retail, and commercial mixed-use projects subject to council approval.
Two Street Frontage Flexible Access & Design Options
Dual frontage provides design flexibility rarely found in similar coastal sites.
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Development Opportunity
The existing improvements (8 x 2-bed units plus a 5-bed residence) provide holding income while planning or design work progresses but the real value lies in the lands development potential.
This site is a strategic acquisition for developers and investors looking to capitalise on:
Coastal location with Esplanade exposure
High-density residential potential
Tourism + retail integration
Mixed-use development overlays
Developments that combine residential, tourism and commercial elements (such as boutique apartments, holiday accommodation, retail/food precincts, or professional suites) are the types of outcomes this zoning encourages.
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Market & Regional Growth Story
The Fraser Coast continues to outperform regional benchmarks with substantial development momentum and investment growth. Recent council figures show a significant surge in approvals and development activity, reflecting broader confidence in the regions liveability and economic outlook.
Major growth indicators include:
Substantial increase in building approvals and development activity
Expansion of lifestyle, tourism, and residential infrastructure
Investment in key projects supporting population and economic growth
This backdrop supports strategic land plays where demand for mixed-use and high-density development is anticipated to strengthen.
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Strategic Value Not Just Rental Income
The current rental income is modest relative to the lands value which is precisely why this is a land acquisition play, not a pure yield investment.
Developers will recognise that:
Rental return today does not reflect the upside potential
The significant value uplift occurs through redevelopment
Mixed-use sites of this scale and location rarely appear on the market
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Summary Why Developers Should Act
356 Esplanade represents one of the rare opportunities in the Fraser Coast to secure:
Premium Esplanade frontage
Mixed-use and high-density zoning
2,689m of strategic land holding
Dual street access
Strong regional growth fundamentals
This site is a strategic acquisition for developers looking to deliver coastal residential, tourism, retail or mixed-use projects with significant appeal and commercial upside.
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*100 steps to the beach
*1 Klm from new proposed 18 Story Sheraton Resort Development (approved July 2024)
*zoned for commercial/residential/retail development
*8 x 2 bedrooms units
*1 x 5 bedroom, 2 bath, two story home
*Block - 2,689 sqm with Esplanade Frontage
*Gross rental income of $134,600 p/a
*Two street frontage
*Zoned high-density and Tourism
*Current on-site zoning allows for mixed use - commercial/residential/retail development
*Right in the middle of cafes, restaurants, beach access, park land, a 15 klm walking track along the esplanade
**FRASER COAST REGIONAL COUNCIL - update 22 January, 2025
The Fraser Coast is booming! The numbers are in from 2024's development. From $300 MILLION IN 2019 TO NEARLY $3 BILLION IN 2024, the Fraser Coast has seen development reach unprecedented levels.
Key highlights of 2024:
1) 1,000 development approvals processed
2) 4,453 building lodgements received
3) 1,130 new titled lots approved
4) $2.7 billion in building projects, including 987 new dwellings, 225 units, and 133 commercial developments.
5) $327 million in subdivisions, across 121 development sites including 10 lifestyle villages.
Looking ahead to 2025, major projects include:
1) The Queensland Train Manufacturing Program in Torbanlea
2) The Hervey Bay community Hub and library in Pialba
3) The Topaz and Opal seven-storey residential complexes in Shelley Beach
4) Expansions at the Moonaboola Industrial Estate in Maryborough
The Fraser Coast's record $3 billion development boom is creating jobs, growing the economy, and improving liveability. With new homes, infrastructure, and major projects underway, the region is building a stronger future and reinforcing its role as a regional leader.